Blue Mile 3.0 : Making every drop count, every step matter
By The Bridge India Correspondent
Changing narratives is not easy, not when there are big challenges facing one. But Blue Mile tries to do exactly that.
A first-of-its-kind virtual event, Blue Mile 3.0 ‘Run, walk or cycle’ for water, organised by WaterAid India aimed at sensitising people about the struggles of millions of Indians who do not have access to clean water.
Held between 11th – 20th March, the event being virtual, helped people from all over the world to be a part of the cause. WaterAid India is a part of the global WaterAid network that seeks to improve and change lives for good.
Considering how huge the problem of water is in India, events like these definitely help in creating awareness. According to estimates; 163m Indians still don’t have access to clean running water. This means water needs to be fetched walking long distances, despite harsh weather conditions.
According to a report by the National Commission for Women, a rural woman in Rajasthan walks over 2.5 kilometers to reach a water source.
Sadly the story is not too different in several places.
The silver lining in this dark cloud is that efforts are being made by the government (Jal Jeevan Mission (JJM) being a case in point) as well as organisations like WaterAid to improve access to water. In fact the active participation of individuals for the third edition of Blue Mile showed how everyone looks at access to clean water as a very important basic right.
Apart from active participation where individuals did their bit by walking and cycling, there were several others who engaged on their social media handles as well. More than 400,000 individuals engaged on social media via their outreach efforts and Blue Mile 3.0 event video alone received 77K + views.
This year’s event was distinct in many ways. For example, two new activities i.e. walk & cycle were introduced. Also there were independent participant login accounts with DIY facilities to update activity data, download participation certificate and E-medals and a dedicated leadership board for each activity. There was also an opportunity to interact with event winners and partners.
Like the previous two editions, the 3rd edition of Blue Mile received overwhelming response from individuals, corporates, schools as well as running and cycling clubs.
What is more, there were a host of collaborations. Corporate philanthropy partner being Techwave, School Philanthropy Partner: Scindia Kanya Vidyalaya, e-Magazine and Outreach Partner: The Bridge India, Activity partners being, The Bike Shop, Delhi Cyclists and Faridabad Triathlon Club.
Winners of Blue Mile 3.0 – Scindia Kanya Vidyalaya, Gwalior
Category : Run
Category : Walk
Scindia Kanya Vidyalaya aims to create Water Ambassadors. The Bridge India e-Magazine brings exclusive interviews with the Winners of Blue Mile organised by WaterAid India
By Amitabh Srivastava
TBI : What inspired you to participate in blue Mile?
Isha khan – My passion for running and to contribute towards such a critical social issue pushed me to participate in the competition. I like to be a part of events and campaigns which help the society and work towards the betterment of the community. The Blue Mile gave me the chance to tick all these boxes so I was more than happy to be a part of it.
TBI : Could you please share what inspired you to participate in Blue Mile Run?
Aanvi Dhoreliya – As a child I have been lazy to either get up or go out. In the two years of lockdown even if one wanted to go out, one could not. I saw a brilliant opportunity in Blue Mile. Not only did it give me a chance to get out of my comfort zone but also be a part of an important cause. My passion for athletics will now only keep growing.
TBI : Please share your experience of Blue MileMarathon.
Avni Shah – What I gained from this marathon is actually difficult to put in words. To begin with, it was the cause that inspired me. The idea that my running could help contribute towards such an important social issue is what kept me pushing myself to run and practice for the marathon every day. It took a lot of determination, focus and overall willpower and strength to complete the marathon and reach my daily goals. It also taught me a sense of goal-setting and showed the fruitful result of hard work. I am thrilled.
TBI : How do you think events like Blue Mile marathon can make a difference?
Deetya Rungta – I think events like Blue Mile Marathon make a lot of difference because they help to create awareness about highly critical issues of the society which sometimes go unnoticed by many. Besides this, events like this also give social enthusiasts a chance to contribute towards the betterment of their community by being a part of them.
TBI : What message you would like to give to children of other schools.
Anushka Singh – My message to children of other schools is that one should never miss any opportunity which helps fulfill your passion towards a cause. Also events like these should not be missed because they help you thrive, mentally, socially and physically. Also participation matters more than victory. Always believe in yourself and let your failure be the motivation for better performance the next time.
TBI : Can you share your experience regarding Blue Mile with The Bridge India?
Prachi Agarwal –I would like to extend my heartfelt gratitude to the Blue Mile organisers for providing me this amazing opportunity which gave me a chance to not only prove myself but also be a part of a cause which tackles such an essential issue in the society. Opportunities like this don’t come by very often. And that is exactly why I am very grateful to have got a chance to contribute to a crucial cause like water safety.
Winners of Blue Mile 3.0
|Pooja Harish Shah
|Janu Jnaneswari Keerthi
|Anil Kumar Sunke